{"id":46790,"date":"2025-04-30T15:12:04","date_gmt":"2025-04-30T15:12:04","guid":{"rendered":"https:\/\/berlindesignweek.com\/sense-the-uncommon-see-design-differently\/"},"modified":"2025-04-30T17:22:29","modified_gmt":"2025-04-30T17:22:29","slug":"sense-the-uncommon-see-design-differently","status":"publish","type":"post","link":"https:\/\/berlindesignweek.com\/en\/sense-the-uncommon-see-design-differently\/","title":{"rendered":"SENSE THE UNCOMMON \u2013 See Design Differently"},"content":{"rendered":"

On May 16th, Berlin Design Week, WPP and five of the most exciting design agencies\u2014AKQA<\/strong>, Design Bridge and Partners<\/strong>, Landor<\/strong>, OH-SO Digita<\/strong>l and Scholz & Friends Identify<\/strong>\u2014are coming together for a day full of energy, curiosity, and creative sparks. As part of Berlin Design Week 2025, we\u2019ll explore how creativity can shape a better tomorrow.
\nLook forward to hands-on studio sessions, thought-provoking panels, and a party to close out the day. <\/p>\n

Location: WPP Campus, Litfa\u00df-Platz, Berlin Mitte
\nDate: 16. Mai 2025
\nTime: 14:00 \u2013 00:00 Uhr<\/strong>
\nLet\u2019s rethink what design can be. Let\u2019s welcome the unexpected.<\/p>\n

\ud83c\udfabPanel talk tickets<\/a>
\n\ud83c\udfabStudio session tickets <\/a><\/p>\n

Panels<\/strong><\/h3>\n

14.00 | Welcome<\/strong>
\nDr. Percy Smend (CCO, WPP Germany) and agency representatives; Jan Mirus (BERLIN DESIGN WEEK)
\n
\n14:15 | From Strong Design to Strong Design Brand<\/strong>
\nPhilipp M\u00fchlebach (ECD Northern Europe, Design Bridge and Partners) breaks it down with David Wendt (OBJEKTE UNSERER TAGE) and Simone L\u00fcling (Eloa Lights) to find out how successful design brands are created.
\n(DE w\/ EN subs)<\/p>\n

15:00 | Design City Berlin: Always Talent, Never Champion?<\/strong>
\nCan Berlin grow into a true design capital, and how?
\nWe\u2019re rethinking things from the intersection of design, science and tech: open, unsparing, constructive – and for Berlin.
With Flip Sellin (COORDINATION), Alexandra Klatt (BERLIN DESIGN WEEK), Julie Schloemer (JMES WORLD) and Felix Rasehorn (WINT Design Lab), hosted by Jasmin Jouhar.
\n(DE w\/ EN subs)<\/p>\n

16:00 | The 7th Sense: How Instinct Shapes Uncommon Ideas<\/strong>
\nIntuition is no accident \u2013 it\u2019s a tool for brave ideas.
\nCreatives from various WPP agencies discuss gut feeling, creative tension, and what happens when you stop over-planning and start trusting.
\nA conversation about rule-breaking, aha-moments, and living the 7th sense.
\n(DE w\/ EN subs)<\/p>\n

16:30 | How to Find Uniqueness in the Age of AI<\/strong>
\nIn an AI-driven era, the question arises: How do we feel true uniqueness? Beyond algorithmic differentiation lies the challenge of cultivating a brand identity that is intuitively perceived as special and meaningful. WPP agencies explore together with clients how we and brands sharpen our sense for the uncommon to shape identities that don’t just stand out, but deeply resonate.
\n(DE w\/ EN subs)<\/p>\n

17:00 | Materials4Future: Circular Materials for Designers<\/strong>
\nProf. Dr. Sascha Peters (Haute Innovation) shows how new materials are reshaping design \u2013 as sustainable as they are visionary.
\nYou can\u2019t learn more about the materials of the future in 30 minutes.
\n(DE w\/ EN subs)<\/p>\n

17:30 | Circular Materials: When Innovation Meets Reality<\/strong>
\nWhat does it take for circular materials to break through? Answers from research, design, and industry.
\nProf. Dr. Sascha Peters, Maxie Schneider, Natalija Miodragovi\u0107 (Matters of Activity), and Henning Rieseler (Studio F. A. Porsche) in conversation.
\n(DE w\/ EN subs)
\n
\n18:00 | PARALLEXE: Can AI Bring People (Back) to the Table?<\/strong>
\nNew media design rising star Chantal Pisarzowski presents a project that hits a critically important nerve today: An AI system facilitates dialogue between people with seemingly incompatible views.
(DE w\/ EN subs)<\/p>\n

18:30 | Common Sense<\/strong>
\nClosing Keynote by Jan Mirus (BERLIN DESIGN WEEK)
\nIt seems that we have a damn hard time with \u201ccommon sense\u201d. Why?
\nTime to see a few things differently. Do you dare? <\/p>\n

19:00 | Aftershow Party<\/strong>
\nNuff said: drinks, DJ, top Music Act \u00c4tna, design crowd. Let\u2019s celebrate creativity \u2013 until midnight! <\/p>\n

<\/h3>\n

Studio Sessions<\/strong><\/h3>\n

15:00 \u2013 16:00 | Scholz & Friends Identify: Sparking the uncommon<\/strong>
\nHow cross-sectional impulses can catalyze better design solutions.
\nScholz & Friends Identify showcases how the active tapping of unconventional sources of inspiration can be leveraged within the design process \u2013 in the form of unexpected inputs, unorthodox methods and conscious interrogation of established norms.
\nWe leave the time-worn paths behind us to explore new perspectives and in doing so create multifaceted possibility. By viewing problems from a different lens, we enhance the generative creativity of our approach and arrive at solutions that would otherwise have remained hidden.(DE)<\/p>\n

15:00 – 16:00 | AKQA: See Design Differently: Designers Build. Devs Design. <\/strong>
\nHow AI is transforming creative workflows with v0 by Vercel
\nv0 by Vercel is more than a new tool \u2013 it’s a gamechanger. Powered by AI, v0 accelerates the way we create by turning design ideas into production-ready components in seconds. It simplifies workflows, breaks down silos, and empowers teams to design and build in one fluid motion.
\nIn this Studio Session, AKQA and Vercel explore how AI is reshaping collaboration between designers and developers. With v0, creative teams can prototype faster, iterate smarter, and move from vision to version with unprecedented speed and clarity.
\nJoin Nicolas Le Pallec (EMEA CTO, AKQA), and Chris Marsh (Experience Design Director, AKQA Berlin) along with voices from Vercel, as they share live insights, use cases, and the mindset behind a new kind of interface \u2013 one where design and code speak the same language.
\nIf you’ve ever imagined skipping the handoff, designing in real time, or rethinking how digital products are made \u2014 this is your invitation to see design differently.
\n(EN) <\/p>\n

16:00 \u2013 17:00 | Landor: Providing certainty for Disruption<\/strong>
\nHow to measure, quantify, predict and project the impact of brand with data?
\nUncertainty is the new normal. But what if you could measure, quantify and even predict brand impact? Landor demonstrates how to use data to gain control of brand performance, minimize risks and make the most of opportunities in disruptive times. Discover how data-driven insights can help you confidently and strategically guide your brand into the future
\n(DE)<\/p>\n

18:00 \u2013 19:00 | Design Bridge and Partners<\/strong>
\nHow brands emotionally motivate people
\nIn this interactive session, you’ll discover the power of emotional needs. Learn how to address them with unique experiences to move people. Design Bridge and Partners will show how brands find emotional promises that touch, inspire, and motivate people in various ways. To this end, we will explore together how brands come to life through multisensory design. Look forward to insights from psychology and behavioral economics that will help you create holistic brand worlds with magnetic appeal.
\n(DE)<\/p>\n

18:00 \u2013 19:00 | OH-SO: Unreal Realities
\nWhere tension turns into experience
\nJoin OH-SO and guest studio Artificial Rome as they open the doors to a different kind of reality \u2013 one that\u2019s not just seen, but felt.
\nTogether, they explore how immersive tech, AI and powerful visuals come together to create brand experiences that go way beyond the screen.
\nThink real-time systems, evolving interfaces, and the kind of storytelling that sticks.
\nIt\u2019s where image becomes emotion \u2013 and tension turns into something unforgettable.(DE) <\/p>\n","protected":false},"excerpt":{"rendered":"

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