{"id":46787,"date":"2025-04-30T14:50:49","date_gmt":"2025-04-30T14:50:49","guid":{"rendered":"https:\/\/berlindesignweek.com\/?speaker=dr-percy-smend"},"modified":"2025-05-07T22:10:07","modified_gmt":"2025-05-07T22:10:07","slug":"dr-percy-smend","status":"publish","type":"speaker","link":"https:\/\/berlindesignweek.com\/en\/?speaker=dr-percy-smend","title":{"rendered":"Dr. Percy Smend"},"content":{"rendered":"<p>Percy ist seit 25 Jahren im Marketing t\u00e4tig \u2013 als Unternehmer, Berater und Agenturleiter. 2010 kam er als Partner und Chief International Officer zu Scholz &amp; Friends. Seit 2023 ist er Chief Client Officer von WPP Deutschland und will WPP zum Wachstumsmotor f\u00fcr Agenturen, Mitarbeitende und Kunden machen. Er ist Executive in Residence an der Aalto-Universit\u00e4t Helsinki und &#8211; wichtiger noch &#8211; Junior Girls\u2019 Coach beim Hampstead &amp; Westminster Hockey Club.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief Client Officer | WPP Germany<\/p>\n","protected":false},"featured_media":46732,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"tags":[765],"wp_pattern_category":[],"bdw_tag_sp":[],"format_sp":[],"jahr_sp":[],"land":[],"sprache":[],"talkorte":[851],"class_list":["post-46787","speaker","type-speaker","status-publish","format-standard","has-post-thumbnail","hentry","tag-2025-en","talkorte-tbf-day2"],"_links":{"self":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/speaker\/46787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/types\/speaker"}],"version-history":[{"count":0,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/speaker\/46787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/media\/46732"}],"wp:attachment":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/media?parent=46787"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/tags?post=46787"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=46787"},{"taxonomy":"bdw_tag_sp","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/bdw_tag_sp?post=46787"},{"taxonomy":"format_sp","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/format_sp?post=46787"},{"taxonomy":"jahr_sp","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/jahr_sp?post=46787"},{"taxonomy":"land","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/land?post=46787"},{"taxonomy":"sprache","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/sprache?post=46787"},{"taxonomy":"talkorte","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/talkorte?post=46787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}