{"id":47407,"date":"2025-05-13T19:40:33","date_gmt":"2025-05-13T19:40:33","guid":{"rendered":"https:\/\/berlindesignweek.com\/?speaker=pia-gerhard"},"modified":"2025-05-13T19:40:33","modified_gmt":"2025-05-13T19:40:33","slug":"pia-gerhard","status":"publish","type":"speaker","link":"https:\/\/berlindesignweek.com\/en\/?speaker=pia-gerhard","title":{"rendered":"Pia Gerhard"},"content":{"rendered":"<p>Pia Gerhard joined Scholz &amp; Friends in 2008 and has worked for a variety of clients including Aldi, Kneipp, Me\u00dfmer, TUI Cruises, Robinson Club, Siemens, Billie Green, and Discover Airlines.<br \/>\nAs a design expert, she leads the creative development of brand identities and visual brand worlds. Together with her team, she creates impactful brand and packaging designs and supports companies in the strategic alignment of their brand portfolios. Her focus areas include FMCG, retail, beauty, and travel.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing Director Creation Scholz &amp; Friends Identify<\/p>\n","protected":false},"featured_media":47310,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"tags":[765],"wp_pattern_category":[],"bdw_tag_sp":[],"format_sp":[],"jahr_sp":[],"land":[],"sprache":[],"talkorte":[851],"class_list":["post-47407","speaker","type-speaker","status-publish","format-standard","has-post-thumbnail","hentry","tag-2025-en","talkorte-tbf-day2"],"_links":{"self":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/speaker\/47407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/types\/speaker"}],"version-history":[{"count":0,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/speaker\/47407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/media\/47310"}],"wp:attachment":[{"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/media?parent=47407"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/tags?post=47407"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=47407"},{"taxonomy":"bdw_tag_sp","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/bdw_tag_sp?post=47407"},{"taxonomy":"format_sp","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/format_sp?post=47407"},{"taxonomy":"jahr_sp","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/jahr_sp?post=47407"},{"taxonomy":"land","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/land?post=47407"},{"taxonomy":"sprache","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/sprache?post=47407"},{"taxonomy":"talkorte","embeddable":true,"href":"https:\/\/berlindesignweek.com\/en\/wp-json\/wp\/v2\/talkorte?post=47407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}