Dawn leads the integrated and consistent user -focused design across the IBM Technical Support Services business division, focused on designing cognitive and data analytical experiences within the product portfolio. Enabling product teams and business partners to create market differentiating outcomes for customers. She’s also developed deep domain knowledge and experience in Design Thinking, User Research and Front-End development. She started her career as a Chemical Engineer, taking things apart at the atomic level and figuring out how they worked. Then simulating and emulating abstract models by developing and programming software. Finally progressing to figuring out how people work, without taking them apart or simulating, as a Design Principal and Front-End Architect.