Last year has proven that businesses need flexibility and an open mindset to quickly adapt to change. However, that’s not the full story: To turn the unexpected into the best, a clear-cut, trend-setting, and – above all – sustainable business strategy is needed. Wondering how this could look like in practice? Join us for a deep dive into sustainable business design! 

In our webinar Design meets business: Building sustainable futures Annika Hamann (Lead UX & Service Designer) and Tuomas Silverang (Senior Business Designer) will take you on a journey towards preferable futures and share practical insights and learnings from years of service creation. Look forward to these talks:

 

Why designers should become futures thinkers (Annika Hamann)

Let’s make Futures Thinking a part of every service vision sprint! When we are involved in creating products or services, we are also complicit in creating the condition of our world – we have the responsibility to think in longer time frames and consider implications. Our „fail-fast” approach has led to data leaks, biased A.I., social media addiction, or environmental issues. With Futures Thinking methods, we can probe futures, create empathy for future users, think beyond our usual boundaries, discover risks and opportunities, and work towards preferable futures – together with our clients.

 

Building bridges between design, business, and the planet (Tuomas Silverang)

User-centered design can go wrong. We may end up designing products that our customers love but make no business sense. Or we might make both users and shareholders happy but at the expense of employees, society, or the planet. Tuomas Silverang offers his take on this dilemma and introduces a possible approach: Business Design. Illustrated through examples, tools, failures, and learnings from his own work.

After the talks, there will be a Q&A with our speakers. Let’s co-create a sustainable future – together!

Register here