Oliver has been a brand strategist for over 20 years. He studied industrial engineering at the University of Karlsruhe and earned his doctorate under Werner Kroeber-Riel at Saarland University. In 2012, he founded SWELL, a boutique brand and innovation consultancy. He has advised companies from various industries such as Adidas, Bosch, Kärcher, Stihl, Roche, Paulaner, Ovomaltine or Motor Presse Stuttgart on brand strategy, innovation, and communication.