His motivation is to bring the visions of Bold Brains to life and to and to transform them into positive experiences. Throughout his career, he has filled roles in the various different areas from software development process design and user-centred design and is as versatile as a Swiss army knife. Even before everyone was talking about user experience, he was already focusing on the user and the meaning of an application. These inner values flow 100% into the Bold Brains products. Digitisation must put people at the centre and technology as a vicarious agent.