Intention


What Berlin thrills

INTENTION // “As a world metropolis in the heart of Europe, Berlin is an international melting furnace. Always an experimental field and source of ideas, Berlin has been a UNESCO City of Design since 2006. Creativity is Berlin‘s most important trademark „(Source: Kreativwirtschaftsbericht), the design industry is the strongest sector in Berlin “ Once a year for seven days, Berlin becomes an flourishing venue for innovative design.

BERLIN // Since 2006 Berlin has been named UNESCO City of DESIGN. As the city grows, the design fields grow as well. They are pioneers and sources of inspiration building an innovative culture that is both creative and sustainable, benefiting companies in all sectors of the economy as well as our society. Companies must react to trends and market needs. They are able to stay current and competitive through alliances with and contributions from the creative industries.

POTENTIALS // Every visitor can take part in the latest trends and new approaches and their impact on design. Simultaneously, the image of Berlin as a design city confidently and sustainably transcends beyond borders. With a strategic approach for specialised exhibitions such as the STATE OF DESIGN, during which designers present their products and buyers can order these on the spot, not only a B-to-C, but also a lucrative B-to-B concept is established. The distribution is not only highly relevant for designers and producers, but also for businesses. BERLIN DESIGN WEEK directly brings together creatives, investors, and economic actors. In the long-term, a unique format is created for Berlin. Design skills are curated and attract international attention.

BERLIN DESIGN WEEK will not only reveal the creative potential of the capitol city, but will also feature other German and international projects and contributors from the creative and business sectors. Berlin is a city like no other, so the BERLIN DESIGN WEEK is a DESIGN WEEK like no other. Berlin is a melting pot and a metropolis of many different cultures.

We look forward to an intense and interconnected togetherness!