Intention


What motivates us

INTENTION // National and international designers and design business annually present their most current collections and prototypes. Together we dare utopias and showcase what works.  The get together of the timely international design scene is taking place from the 20. – 27. September 2018.

BERLIN // UNESCO City of Design since 2006, melting pot, Experimentierfeld, crisis enduring and open to the world, capital of the creative founders and professionals. BERLIN DESIGN WEEK provides insight into the work and accomplishments of local designers, architects, start-ups, the tech scene, businesses from the research and economic sectors, and gathers thinkers and accelerators for innovative design with outlook and design tradition.

POTENTIAL // Every visitor can take part in the latest trends and new approaches and their impact on design. Simultaneously, the image of Berlin as a design city confidently and sustainably transcends beyond borders. With a strategic approach for specialised exhibitions such as the STATE OF DESIGN, during which designers present their products and buyers can order these on the spot, not only a B-to-C, but also a lucrative B-to-B concept is established. The distribution is not only highly relevant for designers and producers, but also for businesses. BERLIN DESIGN WEEK directly brings together creatives, investors, and economic actors. In the long-term, a unique format is created for Berlin. Design skills are curated and attract international attention.

TARGET AUDIENCE // Young, innovative design, experimental design, research design, social design, hidden champions,  and diamonds in the rough with great development potential form the unique selling point of the BERLIN DESIGN WEEK.

This innovative and aspiration for the new Experimentierfeld on the highest level attracts international design-big-players, newcomers, businesses interested in design, designers from all sectors, architects, professional business – and technical experts, and design-interested consumers. For one week, Berlin will be the go-to-place for everyone interested in design, scouts, start-ups, business- and technical experts.

COOPERATION // (ongoing and aspiring) The BERLIN DESIGN WEEK highlights the creative power of the city. Cooperation with universities, the media, local companies, design ateliers, and agencies are a fixed feature of this format.

We look forward to an intense and interconnected togetherness!