Mr. Xu is the deputy Secretary-General for Shenzhen Culture, Creativity and Design Association (SCCDA). SCCDA is a semi-official and non-profit body commissioned by Shenzhen municipal government to manage and brand “the City of Design” program. It is the focal point for UNESCO Creative Cities Network (UCCN) program, maintaining liaison with UNESCO and other creative cities around the world. SCCDA is also one of the key organizers of Shenzhen Design Week and Shenzhen Global Design Award (SDA). Mr. Xu is also the President of International Council of Design (ICoD) 2022-2024.