Das Original

Is mass individualization a sufficient response to the rising demand for originality?
Viktor Tabiš‘s project, The Original, offers an insight into the author‘s technology of casting
ceramic arranged as an analogy for a factory line. While the 3D printer constantly produces
semi-finished products for plaster molding, the hydraulic press in the following stage breaks
molding elements randomly. The customer participates by individualizing the sequence of
elements for the original porcelain mold.