Prof. Dr. Oliver Nickel

25 yrs of consulting in the field of insight, brand & innovation. Founder & Managing Partner SWELL (www.swell.de). Conducted project for a few of leading brands, such as Adidas, Bosch, Deutsche Bahn, Heineken, Kärcher, Ovomaltine, Peugeot, Porsche Design, Reebok, Roche, Shark, Siemens HS, Stihl, Volvo CE. Since 2021: Professor for Innovationmanagement & Design, AMD University.