Design that comes from emotions, an urban and cosmopolitan dream, a desire to be fulfilled. That’s the essence of Gabriel Freitas, Brazilian designer based in São Paulo. Each product that is designed connects to deep emotions, from nostalgia and love to anguish and loneliness. At BDW we present the “Euphoria” chair, which was inspired by the general feeling at the end of the COVID lockdown: a sense of euphoric optimism with the idea of change towards a new world, more egalitarian, technological, and sustainable. The visual language brings references from the Art Deco movement, creating a parallel with that historical moment, in which a similar optimism with the future was happening.
The main characteristic of the product is the use of panels produced from recycled Polypropylene (PP) using the open-source process “Precious Plastic”. This process was developed in the Netherlands and is now applied worldwide by different initiatives. The resulting panels make for a robust material for furniture design that can resist intensive use – a perfect fit for the briefing, which came from a furniture rental company. Besides that, the Precious Plastic process also allows for a wide range of colors and effects, which make each chair unique. The steel structure enables an easy switch between different panels, creating the possibility of having many variations of the same chair, and it’s also stackable, optimizing storage space. To complement the sustainable approach, the fabric of the upholstery is also made from recycled PP.