Vita
Daniela Vogel is a designer at Stan Hema and combines brand design, motion design, and digital media with a curiosity for AI and generative design. She develops visually expressive design systems and graphic tools for brands. In projects for brands including Deutsche Oper Berlin, Bayerischer Rundfunk, and GLS Bank, she combines strong design quality with technical exploration.
Talk
In her talk, Daniela Vogel shows how generative design and artificial intelligence can be applied in branding without losing design authenticity. Drawing on her projects at Stan Hema, she reflects on the question: What makes design real?
