What does an architectural practice look like when it refuses to stay in one place?
Paul Cournet, founder of Rotterdam-based studio CLOUD, has built a practice that moves across architecture, research, media, and cultural formats. In this talk, he shares how expanding beyond the traditional role of architect – into exhibitions, editorial projects, and new forms of spatial thinking – has shaped the way CLOUD approaches projects.
Using Tylko Space Berlin as a live case study, Cournet explores what a retail space can be when it’s designed as more than a showroom. The talk closes with an open question: what does AI mean for creative and design practice today – and is it actually changing the world of real design?
