Every day, we are exposed to countless stimuli, each demanding our attention. It shatters our focus into small pieces and forces us to constantly jump from one thing to another. Do you remember the last time you were truly focused? When did you fully immerse yourself in one activity without your mind running elsewhere?
The FOCUS project addresses a topic that concerns all of us – the ability to truly perceive. Students of the Industrial Design Studio at the Faculty of Multimedia Communications at Tomas Bata University in Zlín have designed a collection of products that help deepen concentration. Each of them addresses a different aspect of focus – some help to calm the mind, while others stimulate it to active engagement. But they have a unified goal – to allow us to slow down and focus on what truly matters.
Come with us to rediscover what it’s like to be fully present. In today’s world, it’s easy to lose attention, but it’s also possible to consciously direct it. Take a moment with us to stop and FOCUS completely.
