Bülowstrasse 66
10783 Berlin
barrier free
Event hours:
TH, 15.05. 18:00
—22:00

The transformative potential of media architecture

From Spectacle to Impact: Rethinking Media Architecture
  • architecture |
  • experience |
  • spatial design

As part of Berlin Design Week, this panel explores the shifting role of media architecture—from eye-catching spectacle to a force for civic impact, urban sustainability, and public engagement. Bringing together leading voices from architecture, urban planning, interaction design, art, and informatics, we ask: How can media architecture help shape better cities and more connected communities?

Bringing together leading voices from architecture, urban planning, interaction design, art, and informatics, we ask: How can media architecture help shape better cities and more connected communities?

At TMS Design Week 2025, we explore the transformative potential of media architecture—a growing field fueled by advances in miniaturization, energy efficiency, and affordable lighting. These innovations are turning buildings into dynamic, responsive interfaces that adapt to real-time needs.

In fast-paced markets like China, South Korea, and Australia, media architecture is helping developments stand out—transforming façades into storytelling surfaces and interactive urban landmarks.

Join us for our Impulse Talks to discover how media architecture can help create more vibrant, equitable cities.

Berlin Design Nights 2025:​

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