Vita
Birgit Baier is a transformation and innovation consultant, Advisory Board Member of Berlin Design Week, founder of bempowered and bbuildsupnepal e.V. She operates at the intersection of business strategy, service design, and digital ecosystems, shaping scalable, human-centered systems. With 25+ years of global leadership, including as General Manager at frog design (Germany & Netherlands), she drives complex transformations—leveraging AI as a key enabler of intelligent, adaptive solutions.
Talk
From Interfaces to Interaction: Understanding Design as a System
Good design connects not just screens, but the digital and physical world along real consumer needs. The talk shows how service design, in real usage contexts, evolves from isolated interfaces to connected, learning systems – across processes, data, and touchpoints. And why many customers now believe AI can do the writing and designing for them, while the real leverage sits in the system behind it.
