Claudia Coronado
Head of Operations and Commercialization
Vita
Claudia Coronado leads operations and commercialization at INGUAT, Guatemala’s national tourism institute. With 18 years of experience in strategy, institutional relations, and international negotiation, she works at the intersection of public mandate and private sector reality—expanding Guatemala’s presence in global markets.Head of Operations and Commercialization at INGUAT (Guatemalan Tourism Institute). She holds a Master’s degree in Business Management from the Florida Institute of Mgmt.
Talk
Guatemala diseña con las manos” looks at how living cultural heritage becomes contemporary design. At the centre: the Great Textile Jaguar, an installation woven over six months by 150 Guatemalan women artisans—a collective expression of Mayan textile knowledge that is anything but archival. The talk explores how collaboration between communities, designers, and makers can turn heritage into something with genuine resonance today.
