Designing for Wellbeing: A Paradox?

veryone loves the idea of design that enhances wellbeing—but is it a genuine shift or just an industry ideal?

In a world driven by KPIs and commercial success, it often becomes a selling point rather than a true design principle. So what does it really take to make it happen?

This keynote at THE BERLIN FORMAT at Fotografiska offers an honest look behind the scenes – at successes, setbacks, and the uncomfortable truth about what it really means to design with a focus on wellbeing.

🎟️ The Berlin Format – day tickets or combination tickets bookable!