Scholz & Friends Identify showcases how the active tapping of unconventional sources of inspiration can be leveraged within the design process – in the form of unexpected inputs, unorthodox methods and conscious interrogation of established norms.
We leave the time-worn paths behind us to explore new perspectives and in doing so create multifaceted possibility. By viewing problems from a different lens, we enhance the generative creativity of our approach and arrive at solutions that would otherwise have remained hidden.
