In the centre of Berlin-Mitte, on Torstraße, there is a concept store that is more than just a shop: Hotel ULTRA. When you enter here, you step into a fictitious hotel lobby – with a reception desk, key box and luggage trolley – but instead of guests, selected design objects check in here. The store functions like a stage: brands come, stay for a short time and make room for new ones.
The man behind the concept is Mo Ghandehari, who has created Hotel ULTRA as a curated place that stages design as an experience. Furniture, accessories, books and scented candles are not simply sold here – they tell stories. From international brands such as Seletti, Kartell and Jonathan Adler to up-and-coming labels that are otherwise hard to discover – everything is carefully selected.
The store design? Urban, playful and full of contrasts – somewhere between a grand hotel and a design gallery. The space feels like a backdrop in which interior fans can lose themselves.
Hotel ULTRA is both a concept store and living inspiration. For Berliners in search of something special. For travellers who love design. For all those who remain curious. Those who enter here take away more than just a beautiful object – namely new ideas.
